Heineicken explains Heineicken
Heineicken’s work explores issues of mass media, seeing this sphere of mass media a sort of quasi-nature.He describes him self as a Para-photographer, working on the edges of what photography envelopes. After his discovery of two crudely placed advertisements at the back of a magazine, in which a toy gun was pointed at a figuring of John F. Kennedy. He found a fascination with juxtapositions. He would trawl through a wealth of magazines and catalogues looking at images. Heineicken would find strange blends between images on doubled sided pages. His worked searched for a sense of irony. The super impositions that he found altered the original meaning and intentions of the photography and move it into the realm of artistic. His study of the occidental manifested in ideas of commerce and mass production. His fascination with pop culture examined the attitudes of sex and gender within America. Yet it his approach suited this humorous postmodern contradiction.